Thinkbox
Countless advertisers have seen huge success from their first TV campaigns. Whether they wanted to increase awareness, drive growth or boost sales, TV gave them the best platform to meet and surpass their objectives. Here you can find a selection of great recent case study summaries. Click on the links within each summary below to learn more.
True Potential
True Potential wanted to drive brand awareness and establish themselves as a trusted partner to invest with. As they had never advertised before, they tested in one region before embarking on a bigger, nationwide campaign. They bought a package of spots in the Rugby World Cup on ITV as well as spots on ITVX, Sky AdSmart and Channel 4 Streaming.
Read the full case study here
Back Market
Every year in the UK, 6 million tonnes of e-waste finds its way into landfill. Back Market used TV advertising to build trust and awareness in both the brand and refurbished tech. They inserted the brand into programmes with family co-viewing as well as the biggest cultural moments. The campaign won Best TV Newcomer at the TV Planning Awards 2024.
Read the full case study here
Here We Flo
Here We Flo needed to differentiate itself in a crowded period care market while challenging outdated perceptions about menstruation. With the help of Sky’s Footprint Fund, they ran a bold, brave and “bloody brilliant” TV ad campaign. They used comedy to break the taboo surrounding periods and positioned Here We Flo as a sustainable alternative.
Read the full case study here
Zizzi
Zizzi wanted to reignite the familiar memory of their Italian restaurant for their 16-34 cohort who considered Zizzi ‘just another’ chain restaurant, less exciting than others in the category, and not relevant for them anymore. They ran a TV and BVOD regional test to reach their target audience showcasing in full HD glory the revamped dishes, the stylish new décor, the cocktails and the party vibe.
Read the full case study and learn how Zizzi’s first TV campaign brought 16-34s back to the table.
The Coconut Collab
New-to-TV advertiser, The Coconut Collab, wanted to increase awareness and purchase intent and, ultimately recruit new shoppers.
They used (all forms of) TV to start building the brand in an increasingly competitive category and grew sales and customer numbers by more than twice the category average.
OLIO
They created a OLIO, the free app set up to help tackle food waste, wanted to confront people with the shocking reality of the UK’s waste crisis in order to change consumer behaviour and drive app usage. Read how their compelling TV ad generated action through emotion, with 35,000 people signed up for the app.
Tide
Tide needed to increase brand awareness and drive downloads of its business banking app in order to grow its customer base. As a disruptor brand, they wanted to show SMEs that they offered a genuine, accessible alternative to traditional banking. TV allowed Tide to showcase its unique selling points.
Clarityn
Clarityn is one of the world’s best known allergy brands but is a challenger brand in the UK, competing with larger rivals with significantly higher marketing spends. As the hay fever category is mostly seen as homogenous in the eyes of the customer, being salient at the point of purchase was key. They came back to TV after many years away which resulted in a 44% increase in retail sales for the brand.
Home Office
Violence against women and girls is endemic in the UK with 75% of women having experienced violence and harassment. The scale of the issue meant that society had become desensitised to it. The Home Office created a new campaign to empower people to challenge this behaviour and encourage conversation on the subject.
