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Thinkbox is the marketing body for commercial TV in the UK, in all its forms.

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News & Opinion

The Awareness Effect: how ad awareness unlocks everything else

Join us Wednesday 18th November for our latest event.

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News & Opinion

Vision 2026: Media Moneyball

Watch Elliott Millard as he explores how to game the system of performance marketing.

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Nickable Charts

Future Focus Report Q1

With Q1 planning well under way, this report will be a handy guide on what to expect in the new year.

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Creative

Creative insight: Tony's Chocolonely's first TV ad

How a simple creative idea for the Sky Zero Footprint Fund became reality on our screens.

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News & Opinion

Thinkbox launches free Cultural Compass tool

New tool enables planners to compare the cultural impact of different media across 19 audiences.

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How to use TV

Spotlight on Innovation: Benenden Health

See different ways brands are innovating on TV and get inspired. Our first spotlight is on Benenden Health using pause in a clever way.

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Nickable Charts

Chart of the Month: Short-term payback beyond “performance”

This month's chart of the month highlights how short-term payback goes beyond "performance" channels

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News & Opinion

Plunkett's Autumn picks

John Plunkett showcases some of the best shows coming to TV has over the next few months.

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Nickable Charts

Cultural signature by audience segment

This collection includes cultural signature of media channels by audience segment.

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Nickable Charts

Monthly TV Viewing Report: September 2026

September saw the return of the The Great British Bake Off on Channel 4 and Audika launched its first ever TV ad.

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News & Opinion

Change everything, keep the moustache

Inside the Grand Prix winner at the 2026 Thinkbox TV Planning Awards.

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Research

Cultural Advantage

This study measures the cultural influence of different media.

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More from Thinkbox

Plan smarter media mixes with the Media Mix Navigator
Learn from the best in TV with TV Masters
Proven charts you can steal, download Thinkbox's Ultimate
Nickable Charts

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