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Thinkbox is the marketing body for commercial TV in the UK, in all its forms.

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Research

Cultural Advantage

This study measures the cultural influence of different media

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Creative

3 great ads: Nick Bird & Lee Smith

The Lucky Generals duo choose Maxell, Snickers and Nike

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Case studies

Scottish Widows: Targeting the right audience with TV

How Scottish Widows reached customers where limited email coverage and no marketing consent existed, using only postal address data, to drive app downloads through TV.

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Nickable Charts

Future Focus Report Q4

With Q4 planning well under way, this report will be a handy guide on what to expect in the fourth quarter of 2026.

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News & Opinion

What 150,000 words on TV planning has taught me

In the process of judging the Thinkbox TV Planning Awards, I've read 111 entries from across the industry.

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Nickable Charts

Monthly TV Viewing Report: June 2026

June kicked off the 2026 FIFA World Cup on BBC and ITV, and Hawkstone launched its first ever TV ad.

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News & Opinion

Advertising Through Adversity event on demand

Watch the sessions on demand and download the decks.

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Nickable Charts

Financial Services Deep Dive

In this Financial Services Deep Dive, we look historically at macro spend patterns and offer media planning insights.

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Creative

Breaking ads

We update this gallery weekly with a collection of the latest and best ads breaking on TV.

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News & Opinion

Brands leaving £32 billion of profit growth behind

New research uncovers 11% of potential profit growth waiting to be unlocked through advertising

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News & Opinion

Let’s ditch the acronyms: a new language for Total TV

Thinkbox CSO Elliott Millard makes the case for ditching unhelpful acronyms and adopting a more straightforward framework.

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Nickable Charts

Chart of the Month: Brand building drives LLM visibility

This month's chart of the month highlights how brand building drives LLM visibility.

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More from Thinkbox

Plan smarter media mixes with the Media Mix Navigator
Learn from the best in TV with TV Masters
Proven charts you can steal, download Thinkbox's Ultimate
Nickable Charts

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