ThinkboxOne factor is becoming a clear differentiator in advertising: trust. As uncertainty grows and consumer confidence declines, it’s playing an increasingly critical role in shaping brand preference and driving profitability.
This month’s chart of the month highlights data presented at LEAD 2026 from the 2025 Credos Trust Tracker revealing a key trend: trust in advertising has increased across every media channel since 2021.
One channel stands out. TV is the most trusted advertising environment. Between 2021–2025, trust in TV grew faster than any other medium, reaching 46%, outperforming online ads (31%), social media (27%) and Influencer content (25%).
To dive deeper into why trust matters for brands and why TV continues to lead, read more here: https://www.thinkbox.tv/why-tv/unrivalled-trust.
For all Chart of the Month’s from the recent months, download the slides from the link above, this includes:
- March: Total TV is fundamental for getting ads seen
- January/February: We feel most relaxed when watching TV
- December: TV is the battery that charges other media
- September/October: Twice as many people trust brands advertised on TV than YouTube
- August: ‘Cheap media isn’t cheap if nobody’s watching’
- July: As your business grows, the ROI from a more balanced mix gets better
- May/June: When TV is on air, digital channel performance is uplifted by 13.7%
