Thinkbox
What is TV today? What isn’t it? What's it going to be? And what can we learn from TV’s recent past that will help advertisers make the most of its near future?
Every year, this agenda-setting event is packed to the rafters and packed to the rafters it was. The morning was split into five sessions, together telling the story of where TV is right now and where it’s heading.
Sessions
Chapter 1 – The viewing landscape
What happened to viewing in 2025? A deep dive into total viewing, platform viewing and time spent with advertising. Lots of nickable charts and data to allow you to get the best out of today's TV.
Chapter 2 – Stepping up
2025 saw a surge of advertisers turn to TV for growth – from scale-up brands like Shopify to high-street staples like Primark. Even AI turned to TV with OpenAI’s first TV campaign. We uncovered the remarkable story of JAECOO's first steps into TV and the lessons they learned.
Chapter 3 – Cutting through the chaos
Everybody wants to be TV because it's so powerful. That means it's becoming increasingly complicated - acronym soup, siloed teams and confused clients. But at its heart TV is simple. It's an environment that delivers the best ROI and the highest trust, plus now with addressable, it combines broadcast reach with precision targeting. We explained why 'Total TV' is the ideal framework.
Chapter 4 – The biggest moments happen on TV
TV is the home of culture, and in a year of extraordinary TV moments – including the World Cup – we shared a first look at the shows set to dominate our screens and conversations in 2026. Hosted by EssenceMediacom’s Sophie Gildert and Amitesh Das, both recently recognised in the Young TV Planner of the Year category at the Thinkbox TV Planning Awards.
Chapter 5 – Up next in 2026
And we closed off the morning with a sneak preview of the events, research and awards coming your way this year, as well as how you can get involved.