Vision 2025: Mark Ritson

Following the success of last year’s inaugural event, Vision 2025 once again brought together senior marketers and industry leaders for an exclusive, invitation-only summit, where we explored how TV is evolving, how TV impacts on culture, and what that means for today’s ambitious brands.

Hosted by TV presenter AJ Odudu, Vision boasted a jam-packed afternoon of insight and inspiration, with speakers including Mark Ritson, System1’s Andrew Tindall, giffgaff’s Georgina Bramall, The Marketing Society’s Sophie Devonshire, Sarah Graham from Warburtons, and the commercial leaders from Channel 4, ITV, Sky and Disney – Rak Patel, Kelly Williams, Brett Aumuller, and Deborah Armstrong.

In this session

Hear from Mark Ritson, celebrated marketing professor and master of strategic straight talk, as he asked - what if the most powerful advertising medium ever invented launched today?

“This isn’t just advertising. This is advertising reimagined for the 21^st century.”

Open the player above to watch the session.