Thinkbox
The sun was shining and so were this year's TV Planning Award winners as we gathered at The Brewery to celebrate the best of British TV planning. It was an afternoon packed with brilliant work, well-deserved recognition and, of course, a celebratory drink or two.
Hearts & Science claimed the coveted Grand Prix for their ongoing work for comparison website Go.Compare. The Specialist Works took home TV Planning Independent Agency of the Year, with Georgia Holmes also securing Young TV Planner of the Year for another standout success for the agency.
OMD were crowned TV Planning Network Agency of the Year, while EssenceMediacom, WPP Media received the Special Award for Innovation for their work with Tesco, and Havas Media & Havas Play were recognised with the Special Award for Driving Behaviour Change for their campaign with EDF.
Click through the carousel above to watch all of the finalists’ films.
Here’s the full awards breakdown:
Grand Prix
Hearts & Science for Go.Compare
Best Ongoing Effectiveness
Hearts & Science for Go.Compare
Also shortlisted
Goodstuff & Lucky Generals for Yorkshire Tea
Havas Media for Domino's
Best TV Ad Planning
Alchemy Media for Jason's Sourdough
Also shortlisted
EssenceMediacom North, WPP Media for Tetley Tea
Hearts & Science for Euromillions
JAA for Cats Protection
Best use of Content
OMD UK for Lidl GB
Also shortlisted
Havas Media & Havas Play for EDF
Wavemaker, WPP Media for Jet2
Best use of Sponsorship
Wavemaker, WPP Media for Morrisons
Also shortlisted
EssenceMediacom North, WPP Media for Pentland
EssenceMediacom, WPP Media for Tesco
OMD UK for British Gas
Best Small Budget use of TV
MG OMD for Halfords
Also shortlisted
Guerillascope for March Muses
HUB for Jorvik Tricycles
Best TV Newcomer
Wavemaker, WPP Media for JAECOO
Highly commended
Starcom for Primark
Also shortlisted
Republic of Media for Powersheds
Best use of Addressability
Starcom for PerfectDraft
Also shortlisted
Broadlab for Scottish Widows
iProspect for Saga
iProspect for Center Parcs
Special prizes
Special Award for Innovation
EssenceMediacom, WPP Media for Tesco
Special Award for Driving Behaviour Change
Havas Media & Havas Play for EDF
Young TV Planner of the Year
Georgia Holmes for The Specialist Works
Also shortlisted
Ed Hughes for Starcom
Jack Bottomley for Wavemaker, WPP Media
Katie Noble for T&P, WPP Media
TV Planning Network Agency of the Year
OMD
Also shortlisted
MG OMD
Starcom
WPP Media
TV Planning Independent Agency of the Year
The Specialist Works
Also shortlisted
Guerillascope
Republic of Media